BusinessStrategyUdemyValue Proposition Design

How to Craft your Value Proposition

How to Craft your Value Proposition Udemy Free download. And develop a strong marketing or lead generation ‘mix’ of high impact activities that will deliver on your targets.

This course is written by Udemy’s very popular author Kevin Brent. It was last updated on August 06, 2018. The language of this course is English but also have Subtitles (captions) in English (US) languages for better understanding. This course is posted under the categories of Business, Strategy and Value Proposition Design on Udemy.

There are more than 2795 people who has already enrolled in the How to Craft your Value Proposition which makes it one of the very popular courses on Udemy. You can free download the course from the download links below. It has a rating of 4.3 given by 679 people thus also makes it one of the best rated course in Udemy.

The Udemy How to Craft your Value Proposition free download also includes 7 hours on-demand video, 6 articles, 59 downloadable resources, Full lifetime access, Access on mobile and TV, Assignments, Certificate of Completion and much more.

What am I going to learn?

If you are wondering what you are going to learn or what are the things this course will teach you before free downloading How to Craft your Value Proposition, then here are some of things:

  • Be able to generate more on profile leads – increased quantity and quality
  • Be able to craft a powerful Value Proposition – sometimes referred to as a Positioning Statement
  • Be able to identify and prioritise key lead generation tactics
  • Be able to communicate their proposition clearly internally and externally – e.g. to prospects, sales teams, agencies

What do I need?

These are the very few things you need first before you can free download How to Craft your Value Proposition:

  • Basic understanding of business and marketing

Is this course right for me?

If you are still confused whether you should free download How to Craft your Value Proposition or is it the course you are actually looking for, then you should know that this course is best for:

  • Business owners of Small and Medium sized Enterprises
  • Anyone with responsibility for Marketing/ Generating Leads in a business
  • Marketing Managers
  • Marketing Executives

Course Description

Now that we have a really strong idea of our core products or services that we will focus on, we need to build a really strong ‘story’ that will form the basis of our marketing and sales activities. 

We refer to this ‘story, or compelling offer’ as the Value Proposition.  A good value proposition will synthesise the compelling reasons why someone should buy from you.  Done well, it will form the basis of all communications and is also an essential briefing document for use with external agencies. 

With 9 out of 10 businesses that we work with, growing the number of customers/ increasing sales will be one of their critical paths – and the first step in doing this should be to ensure a strong value proposition.

Otherwise all the marketing in the world won’t get you very far.

The second step is to identify the key tactics in your ‘marketing mix’ that will deliver the most impact on your numbers if done well.

This course will cover both of these things giving you the tools to get your messaging and your marketing mix right.

The bonus lecture at the end positions these two frameworks in the overall ‘Execution Pillar’ – one of the four key ‘Pillars’ of successfully scaling your business.

Free Download How to Craft your Value Proposition

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